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Damn, You’re a Sexy Bitch



When people are paying you to be beautiful, you have to come up with some way of separating the professionally pretty girls from the truly pretty girls – because not all models are pretty. Some are downright ugly. You know what I mean – those girls that turn it on for the camera, but the minute the lights go cold, they make your stomach turn quicker than a pair of cheap heels.

They don’t look good and they sure as hell don’t feel good.

I try to stay away from these girls as much as possible; because their ugliness is contagious.

What makes them ugly? Most of the time, it’s how they treat people. These diva/devils seem to get all of their power from making other people feel bad.

“What do you mean you don’t have Perrier at the shoot?”

And don’t let it be the wrong temperature.. These ugly girls will let you know what you’ve done wrong, how much you have inconvenienced them, and why you are not worthy to be in their presence. They make everyone around them dislike them- including the photographer and creatives responsible for making them look beautiful.

See, someone who is beautiful, makes people want to be around them. That’s why models get paid the big bucks – because people want to look at them. The everyday person dreams about being in their presence. They want to absorb some of that beauty.

This is because beauty is like an energy. It is something that is given off in a way that other people can recognize. Modeling is a job because professional models know how to turn on that switch to make people believe they are ‘beautiful’.

When a model is actually beautiful, it isn’t that hard to do in front of the camera. When it’s natural, the energy seems to ooze out of every part of her body. But when that beauty is learned, or imitated, girls have to work to portray it. That’s why even the most conventionally beautiful girls are able to deliver some tragic looking shoots. They are actually ugly inside, and the camera doesn’t hide it.

For this reason, it is easy for the truly beautiful girls to be successful; they don’t have to work as hard to be a sexy bitch. Pretending to be beautiful is draining, and even with large amounts of editing and makeup it doesn’t get easier.

It also helps when the people responsible for making a model look beautiful actually thinks she is.

How Often Do Models Really Work Out?



By Michele Smith
Facebook – MicheleSmithMarketing

This is a question that many, many people ponder. How much do models really work out? Obviously, they are in great shape and exercise in combination with a healthy diet, but the question remains how often do they really in actuality.

Before you are staring at tanned and toned 6 packs to motivate you for your 1 ½ hour workout, here is the really skinny behind the situation and what models do to keep their bodies in fighting form. The following is also what models do to break a sweat, last minute tips before a runway show and what they do while they are out on the road.

Across the board, most models work out four to 5 times per week and the workouts vary across the spectrum. Many models focus on what gets the best results for their body, while also focusing on a heathy overall lifestyle and diet. Many models like group classes and follow some of the trendy waves, such as Soul Cycle or SLT. Others enjoy new workouts such as pole dancing or Barry’s Bootcamp.

A majority of models have personal trainers and they are key especially when they are out on the road. No, the trainers to not accompany them to jobs, but help them keep their workouts on the go, by sending workout videos and exercises that are specific to small spaces such as hotel rooms or even not well-equipped gyms.. Even if a model is too jet-lagged to complete the entire workout, they do put in the effort to try and give themselves credit for doing so.

Right before a show, models are even more conscious of what they eat and make sure they do not eat foods that are high in sodium to avoid water retention and skip vegetables that will possibly cause any belly bloating. Models typically pair the right workout for the appearance they are going for. For example, some models focus on their core and glutes, so they make sure that other parts of their body, like their thighs, will not be overworked and appear bigger from the result of muscle soreness. Many models current show prep time workouts include TRX movements and walking lunges.

Most of the model daily workouts heavily involve cardio and other favorites are Pilates or Kickboxing. When it comes to closer to runway time, many models focus more on toning and even increase their workout frequency per week. Working up a sweat a night before a show not only gives a model more energy the day of their runway walk, but also helps with a good night’s sleep. Other models pack small equipment with them to help motivate them on the road such a sliders and a jump rope – both exercise items are great for small spaces. Going for a long run outside is also a great cardio activity to do on the road. The basic elements of a model workouts that anyone can do are switching up cardio routines, toning and of course eating a healthy diet.

Model Maison – Eilika Meckbach




This is an edit from the beautiful website called Model-Maison. Model-Maison is a project of love and dedication that has seen the photographer, Cybele Malinowski shoot models in their bedrooms all over the suburbs of Sydney, LA, London, Ukraine and shanghai. Each week we will be featuring a new model from Model- Maison.

Model – @eilika_meckbach
Photographer – Model Maison – @cybism
HMU – Keith Archer



The Pregnant Model: How Does She Do It?



By Simi A Mira

For all the Mothers out there, you know how hard it is to go through pregnancy. The changes to your body are enormous and clear for the world to see. When your livelihood is based on how you look, this can mean disaster! Even after the baby is born there is the monumental task of losing the baby weight and getting back in shape. With the modeling world coveting the perfect body, how do expecting mothers cope with the burdens of pregnancy and then return to their modeling careers afterwards?

The Challenges

Everyone knows what happens during a pregnancy. Without getting into the nitty gritty, your body is going to change. For a model that means they may not be able to get as much work as they gain baby weight. In an industry that is always looking for the next top model, will their career be able to handle a gap of exposure like that? Not only will they have to endure the time away while pregnant, they will not be able to get back into shape overnight. It is such a significant risk that many other careers do not need to worry about but some models have changed the playing field with pregnancy.

Pregnancy Shows

In 2010, Givenchy asked Adriana Lima to walk in their spring show while she was pregnant with her first child. Although she declined, this was a sign that times were changing with the modeling industries views on pregnant models. Also in 2010, Miranda Kerr walked Fashion Week in Paris while she was six months pregnant proving that it is not impossible to model while pregnant. This has been a great move for the industry as there are so many women that can empathize with an expecting mother and seeing some of the most beautiful models still showing their confidence and style while pregnant can draw in a fantastic crowd.

Making the Choice

Not every model can take on the runway while carrying a child and many do not want to either. The stress of having a child is enormous and can derail anyone’s life plans permanently. For models, the stress of their job is already intense as they always need to be aware of their appearance. Then there is the immense amount of travel needed for their career taking them to photoshoots and fashion shows around the globe. Once their child is born will they be able to take their infant with them around the world? Or will they need to take even more time to be with the child in its first few months and years.

The decision to become a mother is not an easy one to make and for models it is an even tougher choice. Risking their careers and livelihoods is not something to be taken lightly. But do the joys of parenthood outweigh all the risks and potential pitfalls? Many would agree that becoming a mother is a joyful and unique experience that is worth it no matter the cost and many models have undertaken the journey and come out triumphant on the other side.

The Future Of Fashion With Alexa Chung



By jessica Gonzalez

As if we needed another reason to adore the always chic, effortlessly cool Alexa Chung, British It-Girl after our own hearts, in comes Future of Fashion, her latest two-part mini-series for British Vogue. In this clever and informative series of videos, the contributing British Vogue editor and, most recently, face of French fashion house Longchamp sets out to interview various influential figures in fashion today. Her interviews and subsequent commentary inform viewers on the new directions in which fashion is heading.

Throughout the series, Alexa takes on such important, relevant topics as social media and the blogosphere’s influence on designers, buyers, models, and fashion followers, how to go about scoring internships and/or jobs at major fashion houses and publications such as Vogue, the different disciplines and areas of business within fashion, and more. Divided into several parts, each FOF segement concentrates on a different part of the fashion world. The series successfully counters the stereotype of fashion being frivolous and demonstrates the impact fashion has as an art form, offering endless inspiration through its various avenues, worldwide. Alexa’s witty charm shines through during her interviews and perhaps, at times, even outshines her impeccable style. And that’s saying something!

Some of the fashion heavy-hitters Alexa speaks with include young and unapologetically chic Olivier Rousteing, 26-year-old creative director of Balmain; Jaime Perlman, Vogue’s creative director; Opening Ceremony’s Carol Lim and Humberto Leon; Scottish designer Christopher Kane; and many more. During part one of FOF, Alexa speaks with fashion experts about the ins and outs of fashion and how to breakthrough the industry. During part two, the series takes a deeper look into what influences trends, buyers, and fashion followers. She examines normcore and offers her opinion on the ubiquitous trend, in addition to numerous other pressing issues. For anyone who works in or follows fashion, The Future of Fashion is a must-watch!

The Victoria’s Secret After Party – What Really Goes On



By Michele Smith
Facebook – MicheleSmithMarketing

Sh. It’s a secret. Often called the “Super Bowl of fashion shows”, this extraordinary, lavish, televised event, costing an estimated 7 million and watched by at least 11 million viewers in 185 different countries around the world. Additionally, if the Victoria’s Secret show is the Super Bowl, then the after-party is an all-star one. What does exactly go on at the after-party that the elite and angels attend? The following is a sneak peek behind the scenes.

This A-lister after-party celebration comes with all of the perks from delectable food to celebrity attendance. The sexiness just doesn’t end with the runway and the Victoria’s Secret Angels change their lingerie attire and are dressed to impress with the latest fashion lines; from Versace to Giuseppe Zanotti Design shoes, complete with the latest accessories including Prada bags to Fernando Jorge jewelry. Skin was definitely in at this elegant affair.

There were however many other looks gracing the pink after-party red carpet. This time around many models switched barely-there minis for glamorous long sleeve gowns, sleek pantsuits and fringed frocks. The post-party fashion trends ranged from sparkly mini-dresses to a certain Mugler look two models actually wore. Popular fashion ensembles included thigh-high cuts on designer dresses and grid/net accents.

The opt for grid/net accents is an alternative for wearing sheer fabrics. Slash-like cutouts were also a favorite, featuring cutouts around the waist, chest and hips. When it came to most revealing, some models wore lingerie with ruffles around the hips and visible nipples through a body sock.

The after party scene in 2015 took place at Tao Downtown (the establishment was also one of the many lucrative sponsors among Swarovski, Samsung GALAXY and Chambord). Tao Downtown – a popular restaurant and nightclub in the New York Chelsea district was the place to be for the evening.

The subterranean restaurant with multi-level space, has the look and feel as it has been there for decades; while Chinese artifacts are unearthed within. What most people do not know is that the models also have another after-after party at a secret location complete with burgers and pizza. Yes, these lovely supermodels like to carb up after the show and deservingly so.

The Tao Downtown scene was attended by Selena Gomez (who also performed at the Victoria’s Secret fashion show) and Caitlyn Jenner, who made a stunning appearance in a sheer-paneled dress revealing a side boob and turned heads.

Kendall Jenner, an emerging model and second-youngest member of the Kardashian clan, made her debut as a Victoria’s Secret girl in the 2015 runway show. Although she’s used to sharing the spotlight with her sisters, she insisted they spend the night at home. Gigi Hadid and Kendell Jenner held the center of the room most of the night and were glowing from the numerous iPhone flashes.

Most of the models were ready to celebrate and dance the night away after the nerve-wracking fashion show. Upstairs, many other VS cat walkers traipsed across a minuscule step and repeat, flaunting their stuff for the cameras. The Victoria’s Secret after-party is clearly the ultimate post fashion show celebration.


8 Staple Fashion Books



By Naima Karp

From a classic Carine Roitfeld collection to an iconic Kate Moss photography book, there’s never enough room for our favorite coffee table books. We’ve decided to sift through our fashion books and pick out some of the staple copies you need for your collection. Click through to see all of the must-have fashion books.


For glamour queens and 90’s grunge goddesses alike, the prints in this book are haunting and beautiful. The prints are huge and all part of i-D’s past archives tracking Owens’ career. The photos are complex, encompassing unique furniture and interior design, as well as impeccable jewelry styling, extending past the demographic of sole fashionistas. Interviews are a must-read, including ones with Jo-Ann Furniss, Terry Jones, and Holly Shackleton. Photographers include Hans Feurer and Corinne Day. For fur-lovers: there’s total coverage on the designer’s own fur collection, Palais Royale. 


One of the most interesting menswear designers, Raf Simons, has released a book featuring his fantastic work for Jill Sander, his own menswear, and his exciting new ventures working as artistic director at Dior. The best part? The in-depth interview with the designer himself. 


Back when style icons carried an unmatchable elegance and a je ne sais quoi quality, C.Z Guest was the classically understated American aesthetic. This rare collection of photographs by Henri Cartier-Bresson carries the reader through her life as a young bride to a prestigious socialite. 


The colorful cover on this book is a great addition to any coffee table. An emblem of recent New York fashion, Opening Ceremony has helped bring attention to young designers all over, helping them propel their careers. The book is a celebration of the brand’s ten year anniversary, chock full of collaborators and the brand’s inspiration, ranging from Alexander Wang to Rodarte. The book itself is visually gorgeous, but is also an inspiring moodboard of sorts for anyone looking for some new creativity. 


With such a riveting cover photo, it’s hard to not open this masterpiece. This book focuses on the role of the editors at Vogue. The editors featured in the book include Grace Coddington, Babs Simpson, Polly Mellen, and Anna Wintour, to name a few. The muses get equal attention, with glamour shots of Miss Monroe, Miss Evangelista, and Verushka. Pop in a DVD of The September Issue, flip through these pages, and make your next girls night in a Vogue-themed one. 


An amazing director and designer, Ford has brought us stunning films. This book chronicles his design work with both Yves Saint Laurent and Gucci, from 1994 to 2004. It features more than 200 photographs by masters including Stephen Meisel, Helmut Newton, and the more modern Terry Richardson. It illustrates Ford’s vision for transforming Gucci via marketing changes, store design, and architecture. A tribute of sorts, this piece chronicles the life of a man who transformed a classic brand and broke down boundaries in the fashion industry. 


This collection of Mario Testino’s photographs chronicles the wild child’s career, tying in the model and photographer’s close relationship and memorable fashion collaboration. The collection is unique because it includes Testino’s private photos of Kate Moss that have not been previously released before. 


This book is coveted amongst fashionistas and was sold out everywhere upon its release. Chronicling Roitfield’s immense and bold career moves, the book let’s us into her world and unfolds her creative process. This piece will inspire you to take more risks in your own day to day garb. Referred to by Karl Lagerfeld as the ‘ideal French woman,’ Roitfield’s daring and breathtaking collection of work is not to be missed.

Oh-Ohh Nip Slip…Cover Up



By Magretta Sowah
Twitter – @bohomags

According to Oxford Dictionaries, in ‘transit’ means to pass across or through an area. We are in transit, socially speaking, when it comes to identity. Maybe we always have been. Social media is a wonderful thing. Freedom of expression and freedom of speech!

All social platforms have guidelines. The Do’s and Don’ts of most sites is simple; no pornographic content involving minors or threatening to post intimate images of others #WasteHisTime2016.

This picture, posted on AMFAM Instagram, was banned because it didn’t meet their guideline requirements. But the requirements mention nothing about bare chests. The picture is of a woman – a transgender woman. It is here that we have a problem. The #freethenipple campaign started as art imitating life, with Lina Esco’s comedic drama centred around activists fighting their right to bare nipples –Why is seeing my nipple more offensive than a mass murder? A great point. What does baring a nipples have to do with identity? More than you realise.

You show me yours

I must admit, I’m not a huge Instagram user. What I do love about this platform is the curated and filtered visual porn – lets be very clear; I mean anything intended to cause excitement. I am not here to call out hypocrisy (I enjoy my job far too much) but we continue to dance on the line of acceptability. The world is filled with almost 7 billon people. There will definitely be times we don’t see eye to eye or hand to gun, as the news regurgitates hourly. This is why identity is so important – to know who you are and your relation to the external world. But we are talking about law enforced guidelines on Instagram, not existential problems of the self and universe.

2014 was the year Facebook lifted its ban on women who shared pictures of breastfeeding their newborns. What they didnt do was lift the same ban on women who weren’t breastfeeding but had their girls out. Any other contexts apart from nursing was forbidden, according to mic.com. Facebook was not prepared for the roar of loosened bra straps at the hypocrisy.

Lina Esco, the mastermind behind the #freethenipple movement and satirical movie, stated in 2013; “When I started my online campaign, Facebook and Instagram banned the photos of topless women that were taken on location, faster than we could put them up. Why can you show public beheadings from Saudi Arabia on Facebook, but not a nipple? Why can you sell guns on Instagram, but yet they will suspend your account for posting the most natural part of a woman’s body?”

This campaign was evelated to a femisitic-super-nova level when Feminist writer and activist Soraya Chemaly rallied the troups, sending more than ‘60,000 tweets and 5,000 emails opposing the inequitable way images of women’s breasts are regarded.’ Soraya Chemaly told Mic mag, Women’s breasts are not the problem. Sexual objectification is the problem. There’s a difference between sexualization and sexuality. Breasts don’t hurt children, breasts feed children, and it’s the sexualization of women’s bodies that’s actually hurting children the most.”

Sex sells because it reminds us of the familiar. When we see a sexy image we are tempting the deepest parts of ourselves – the kind of llifestyle we hate to see but love to be (if only for an episode of your favorite reality show). Bringing it back home, we at AMFAM were not impressed with Instagram. We believe the picture was banned because she has very feminine features. Gorgeous hair. Ajar lips. Fresh and hydrated skin. Cheeky demure. This screams female all over – am I right ladies?

The model doesn’t appear threatening or erotic. The issue? Her nipples were visible on a flat chest. Is it fair that male nipples are socially acceptable damn near anywhere? But this isn’t a picture of a quote on quote ‘man’. Is the line still relevant when the stiletto is on the other foot?

Who makes the rules?

We share a pack mentality; kind of like the ‘cool kids’ club. There’s nothing overtly dangerous with this – we need order and hierarchy for pretty things to flourish. The problem is when the majority is wrong and yet still rules. Over-sexualisation has taken over our world – even as a writer. It’s not hard to turn a mispronounced word, unintended movement or a well-placed object into a double entendre. See what I mean? Very naughty of you.

The titillation of #freethenipple is largely due to sex-coloured glasses. Female breasts are seen as sexual objects – funbags, to be captialised solely for pleasure and aesthetics, instead of their actual use – for nurture. There always will be disgruntled right/left wing conservatives who hide behind tradition – what’s tried and true will come through, right? What about the power one holds to change and evolve, regardless of social norms? Why are models allowed to showcase next to fabulous nothing to sell a product/lifestyle but women on the street who are less provocative, perhaps even breastfeeding their child; or horror of all horrors, braless while wearing a white shirt, in the middle of a rainstorm. Why some things accepted but others aren’t?

Can beauty be censored?

The rules of beauty should be individually defined as we go forward into the future. Beauty is a universal social construction on the senses. It is felt more so than seen, which is why many industries are thriving on capturing beauty in its natural (curated) habitat. These companies edit beauty. Then sell it back to us in a real life context.

Instagram’s rule to ban our image had more to do with perception in real time than capturing beauty in its natural (curated) habitat. We felt because this model had identified as a woman her nips violated their platform guidelines and laws.

The line of approval and self acceptance is a long drawn out process. It will probably be a selfie at a time. We can start by understanding their rules and then breaking them in morally acceptable ways (and legal, of course!). Morality and socialism will always butt heads. To put it differently, what is good for social platforms is not always good for brands.

With that said, let’s blow the cover on real hypocrisy – starting with one titillation at a time.

The Responsibility for Happiness



No one is responsible for your own happiness but yourself. Granted some people need a little guiding influence from family and friends, like those with an underdeveloped cerebral cortex (i.e., the young). We also like to rely on our cultural context to provide inspiration and colour our lives like movies, music and magazines. But eventually and in the end, it is up to the individual to make themselves happy, and so when an entire industry and its observers engage in a war of words over who is responsible for poor body image amongst young women and men, placing blame with everyone else but themselves, I say it is you who is responsible. You are responsible and no one else. Not the agents, not the editors, not the designers nor the models on the runway. You are responsible for yourself and for creating your own happiness, no one else.


I had to learn this lesson myself. As a 17 year old in New York City I thought my smiling agents had my best interests at heart and since we spoke face to face and they saw me almost everyday, I thought they would get to know me as a person, treat me like one and work with me as a team to get the best possible outcome for both of us. But alas, no. I spent many years miserable, barely eating because I wasn’t the ‘right shape’ for high fashion (dammit, boobs!). I’d freeze through location shoots for magazines that didn’t pay and that didn’t care I was borderline hypothermic. I went from one city where I was too thin to one where I was too fat, to another where I was getting on a bit (at 22) to another where I was too young for their market. I was miserable, and unwell and I was trying so hard! Why wasn’t it working? Because booking great campaigns but being hungry and ultimately very lonely is simply not worth it. Having my hair pulled, face painted and body criticised wasn’t fun (surprise). It didn’t make me happy. And it wasn’t the industry’s fault, there wasn’t a gun to my head forcing me to say ‘yes, I want to do high fashion even though I must manipulate my frame beyond what is healthy; Yes, I want to go to London in December and shoot outside; Yes I will shoot another free editorial even though my landlord doesn’t accept rent in good intentions.”


It became impossible to please anyone, even myself, so I made a change. I made a deliberate and conscious effort to do what would make me happier and healthier and exercised my basic right of free will. I decided to work in markets that suited me as my natural self, instead of contorting myself to fit them, where I ate what I wanted and took ballet classes as much as I wanted. I left town when the seasons were too brutal to be outside walking to castings all day and lived in places where I had friends close by, and hopefully family not too far away. I stopped manipulating myself to fit markets simply not suited to me, I took time out to dance two seasons with Ballet Chicago, and later to finish my degree and start a business. I found agents that wanted to work together as a team and I have collected a stable of clients that make hard work and long hours feel like play time. I took responsibility for my health and my happiness and everything seemed to fall into place.


It’d be wise for the naysayers of the industry to also remember that fashion is actually fiction and nine times out of ten is trying to sell you something. So be responsible and decide if it will actually enhance your happiness or simply drain your bank account and your will to live. If it’s the latter, put it down and move on. The best way to view and consume fashion is to remember it is escapism, like literature or cinema. No one sets out to brain wash young women and men into believing that thin is in, because dammit food is delicious and most good times go down around food (healthy is in, always has been and always will be). The fashion industry is an industry of Creatives sharing ideas and dreams. Maybe it would help putting magazines in the fiction section. When someone said “I wish I looked like you in that magazine!” I just said, “Yeah, me too.” It isn’t real, and if you think that trying to create that feeling in your real life is going to make you happy then you are going to wind up miserable, broke and very disappointed with only yourself to blame (unless you’re highly materialistic, then good for you, I guess).


Only you can make yourself happy; not the women in magazines, not the numbers on the scale and definitely not the product magazines are trying to sell. But then again, that isn’t their responsibility either. It is yours.


instagram: @simikerr

What Do Models Do In-Between Shows At MBFWA?



By Gabby Neal


Ok maybe not all the time, but while we were running around backstage on Day 1 of Mercedes-Benz Fashion Week Australia we bumped into a group of gorgeous girls hanging out around a table with bags of popcorn and eating banana’s.

Depending on the amount of shows you do (we ran into one girl who told us she was walking in almost every show besides two – hectic I know!) there can be extremely little down time in between.

And although we walked past huge towers of boxed museli bars and trays and trays of bottled water, for the model getting a chance to eat this in between sitting down and getting their hair and make-up done, run throughs and the actual shows, can prove little chance to actually eat the food on offer and refuel.

So running into these girls provided the perfect opportunity to pick their brains and ask them about all the ins and outs of fashion week and the tips and tricks they’ve learnt along the way.

How would you describe fashion week?

A few of the words being thrown around included: chaotic, sleepless, fun, blisters, stressful, make up remover (lots and lots), early mornings and long days.

How many shows are you walking in today?

One of the girls said 15 (almost every show of the day) and another 12. (that’s a lot of make up going on and off and hair being played with).

What’s the best part about fashion week?

Of course, like anyone would say the girls collectively said “Free food” and the aspect of meeting new people.

Are any of you studying? Do you have a job other than modelling?

One of the girls mentioned she was on her Gap year so working and taking a break from school and study and another was in the middle of uni (she had her books and was studying any moment she could).

What do you do in your down-time between shows?

I realised this was a pretty stupid question once I’d been talking to them. They’d all just been talking about how chaotic it was. However they did say they like to sleep and eat between shows – given.

I also thought this presented a perfect opportunity to pick their brains on their hair and beauty routines and any tips they have.

Don’t wear make-up

Tone and cleanse daily

Drink lots of water

Get enough sleep

Use any products with salicylic acid – really works for one of the girls

Use coconut oil on lips

Use rose hip oil underneath your eyes

If there is a lot of product or oil in your hair – wash your hair with dishwashing liquid

Coke-a-cola sometimes works too

One of the girls made a comment saying “I had a lot more hair before when I started modelling”

And lastly, with the rise of the insta-famous models and the impact Instagram has on their careers, i wanted to know their thoughts on the topic.

They all said it made them feel anxious and annoyed. As girls were getting gigs without going through the hard yards of actually working to get their name out there. They also said they felt a lot of stress to appear “cooler” than what they are and the need to always be posting.